Swarovski is an Austrian producer of glass headquartered in Wattens, Tyrol, Austria, to take advantage of local hydroelectricity for the energy-intensive grinding processes. In 1892 Daniel Swarovski patented an electric cutting machine that facilitated the production of crystal glass. In 1935, Swarovski's son Wilhelm created a customized pair of binoculars and led to the launch of Swarovski Optik, which manufactures optical instruments such as binoculars, spotting scopes, rifle scopes and telescopes.

For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland. Today, Karlie Kloss shines in a global advertising campaign as the modern woman embodying the spirit and essence of the Swarovski brand.